Marketing As Art
Karen Laffey

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Karen's interest in "the medium is the message" began when she was a speech writer and Teaching Assistant during post-graduate years in the Communications Department at CSULB.  Again as an educator, and as a Senior Marketing Representative for IBM and McGraw-Hill in San Francisco, she was interested in empowering people through the use of effective communication tools.

Marketing is an art.  To stay competitive in today's market it is imperative that a message is communicated clearly and succinctly and that it reflects the image you wish to convey. Marketing As Art offers services which showcase an individual's intended message so that their style will attract the desired target audience.  "Consistent messaging through exposure in a variety of mediums will help to establish your Brand.  Branding an image is key to successful marketing."

Karen creates a marketing strategy for maximum exposure, including:

  • Business Platform Development
  • Establishing On-Line Presence  
  • Advertising, PR, and Publicity 
  • Search Engine Optimization 
  • Luxury Property Marketing 
  • Copy Writing and Editing
  • Extending Brand Reach
  • Social Media Training
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